Madonna (マドンナ, Madonna) is a Japanese adult video (AV) studio which specializes in the "mature woman" or "madam" genre of Japanese pornography.
Madonna is an AV studio located in Tokyo which is affiliated with the large AV conglomerate Hokuto Corporation which distributes its videos through the DMM website. Madonna registered its website www.madonna-av.com in October 2003 and released its first videos in December 2003. Their premier video, Man-Eating Mature Women - Semen Squeezing (JUK-001) starred Maki Tomoda, Aki Tomosaki and Mayumi Kusunoki.: The company specializes in movies in the "mature woman" (熟女, jukujo) or MILF pornography genre, sometimes with an incest theme. Such mature woman productions have been a growing trend in Japanese porn since the mid 1990s and were popularized in AV by director Goro Tameike at the end of the 1990s. The General Manager of the company is Katsuhisa Aoyagi (青柳勝久).
Since their inception, the studio's original videos used production codes series of the type JUK-001 for VHS releases and JUKD-001 for DVD releases. Compilation videos were labeled in the series JUS-001 and JUSD-001. In December 2008, the original code was filled when video JUKD-999 was released. A new series of codes for DVDs was inaugurated in January 2009 in the format JUC-001. Compilation videos are still using the JUSD-xxx format. The studio produces a total of about 20 original and compilation videos per month. As an addition to the standard Madonna label, in November 2007, Madonna instituted a new label, Fitch, which uses codes of the type JUFD-001.
AV Grand Prix
Madonna entered the 2008 AV Grand Prix competition with the 3-hour video MADONNA BOOTCAMP ELITE [AVGL-025] starring Ryoko Murakami, Chisato Shouda, Sayaka Kawase, Rina Uozumi, Mami Todo, Asami Kitamura, Shino Kodama and Rie Sato. In the 2009 AV Grand Prix, the Madonna entry Raped Female Teacher (犯された女教師) [AVGL-136] starring Reiko Makihara and directed by Eitaro Haga won one of the Special Awards for Mature Woman Videos.